BACKGROUND
MATTER worked with a Fortune 500 company to expand its healthcare service mission. The company sought to rapidly identify opportunities, understand the marketplace, and assess its unique position and potential products.
HOW MATTER HELPED
MATTER guided a dedicated team of participants through a discovery period followed by an immersive, 12-week program focused on a core area of opportunity. The team was challenged to think like a startup and move through problem identification, ideation and solution development while engaging with a network of subject matter experts.
OUTCOME
The core team defined primary and secondary market perspectives and identified how the specific opportunity fit within the organization’s existing product approach. They shared a prototype along with initial insights into the solution’s relevance and potential integration opportunities. Final recommendations were presented to executive leadership.