Reimagine primary care

Technology has opened the door to new possibilities for primary care. Advocate Aurora Health has partnered with MATTER to inspire, explore and source novel solutions that:

Increase access to care. Provide innovative digital and virtual options to extend care beyond office-based primary care visits — allowing patients to get care where they are and exactly when they need it.

Improve the patient experience. Empower consumers to take an active role in managing their own health through educational and consumer engagement tools.

Reduce the overall cost of care. Decrease the time providers spend on administrative work, enabling them to spend more time where it matters most: with patients.

Challenge prize

The winning team will receive a $10,000 prize and a six-month MATTER membership. One or more finalists will each receive curated sessions with subject matter experts at Advocate Aurora Health who can provide strategic and tactical guidance on implementing the product or solution.

Challenge timeline


Submission process

This challenge is open to existing startups of all stages. Submissions can range from early stage concepts to on-market solutions developed by seasoned entrepreneurs or industry innovators.

Technologies of interest include, but are not limited to, telehealth, patients portals, mobile clinical decision support, wearables and IoT, artificial intelligence and big data.

Read the Health Tech Venture Challenge FAQ for more information. There will be an optional information session held on October 23, 2018. RSVP here.

Submission criteria

Submit a three-minute pitch video by November 12, 2018 at 5:00pm CDT. Three to five finalists will be selected to participate in an optional incubation period at MATTER, where they can refine their value proposition and perfect their pitch through MATTER workshops and mentor hours.

The incubation period will culminate in a pitch day on December 11, 2018, where finalists will present their solutions to the Advocate Aurora Health executives and the MATTER community. The event will be held at MATTER in Chicago, IL. Finalists must be present to win.

About our partners

Advocate Aurora Health is the 10th largest not-for-profit, integrated health system in the United States and a leading employer in the Midwest with more than 70,000 employees, including more than 22,000 nurses and the region’s largest employed medical staff and home health organization. A national leader in clinical innovation, health outcomes, consumer experience, and value-based care, the system serves nearly 3 million patients annually in Illinois and Wisconsin across more than 500 sites of care. Advocate Aurora is engaged in hundreds of clinical trials and research studies and is nationally recognized for its expertise in cardiology, neurosciences, oncology, and pediatrics. The organization also contributed $2 billion in charitable care and services to its communities in 2016.

Participating leaders

Challenge finalists will have the opportunity to present their solutions to Advocate Aurora Health leaders, including:

Jim Skogsbergh – Chief Executive Officer
Nick Turkal – Chief Executive Officer
Scott Powder – Chief Strategy Officer
Asif Khan – Entrepreneur in Residence


At MATTER, we believe collaboration is the best way to improve healthcare. The MATTER collaborative includes 200 cutting-edge startups from around the world, working together with hospitals and health systems, universities and industry-leading companies to build the future of healthcare. Together we are accelerating innovation, advancing care and improving lives. For more information, visit and follow @MATTERhealth.