Live at MATTER: A Conversation with Hamid Ghanadan
May 13, 4:30 pm
We welcomed Hamid Ghanadan, founder and CEO of LINUS, to discuss his new book “Not Buying It: The Art of Selling to Scientists, Doctors, and Other Professional Skeptics”.
Attend this event if your work depends on persuading scientists, clinicians or technical experts. Whether you’re a sales professional, marketer, founder or executive in life sciences or healthcare, you already know: presenting data alone doesn’t drive action. That’s because technical professionals think — and buy — differently.
Join MATTER CEO Steven Collens as he led a conversation with Hamid Ghanadan to uncover what really drives behavior change with technical audiences. Hamid discussed his breakthrough new book, which draws on three decades of experience leading strategy for the world’s most complex scientific markets to introduce a repeatable, proven framework for influencing the most discerning audiences.