Parkview Health and MATTER announce semi-finalists for 2021 Healthy Mom & Baby Innovation Contest 2.0

A global group of innovators with solutions for maternal or infant health advance

Parkview Health, a not-for-profit, community-based health system serving more than 895,000 people in northeast Indiana and northwest Ohio, and MATTER, the premier healthcare incubator and innovation hub, have announced eight semi-finalists for the 2021 Healthy Mom and Baby 2.0 Innovation Competition. Launched in May 2021, the competition challenged innovators to submit product, software or program solutions with the promise and potential of reducing the rates of maternal mortality.

The Healthy Mom and Baby Innovation Competition 2.0 semi-finalists will present their solutions virtually on September 15, 2021. The winner of the innovation competition will receive a $10,000 cash prize.

Meet the semi-finalists:

BehaVR - Elizabethtown, Kentucky
BehaVR, Inc. is a new kind of digital therapeutics company dedicated to reimagining how people access and experience care with the transformative power of virtual reality (VR). NurtureVR – their maternal health and wellness program – is designed to support expectant moms and their families through the third trimester, labor and delivery experience and postpartum phases.

BleedID - Orlando, Florida
BleedID is a real-time blood loss detection device. It solves the problem of unrecognized bleeding that can occur under the surgical drape, while alerting the operating team of critical blood loss thresholds.

JiovioHealthcare - Tamil Nadu, India
JiovioHealthcare provides an end-to-end solution that ensures the availability of high-quality maternal care for mothers in remote places. Jiovio provides personalized and predictive maternal care using AI, IoT and wearable technology. They have devised an easy method to collect critical maternal data digitally.

LiquidGoldConcept - Ypsilanti, Michigan
LiquidGoldConcept addresses the global shortage of timely and skilled lactation support for mothers by providing best-in-class lactation education to health professionals using their groundbreaking simulation technology. They manufacture newborn, breast health and breastfeeding simulators in four skin tones and incorporate that technology into tele-simulations, where health professionals engage in live clinical practice over video calls with mock patients. Their education solutions dramatically improve health professionals’ clinical competence in prenatal and postpartum care.

MaMome - Brooklyn, New York
MaMome is the pioneer brand in monitoring and improving fetal-maternal and infant health rooted in early identification of high-risk pregnancies based on the bacterial composition of the maternal microbiome. Using proprietary next-generation genomic sequencing and machine learning, MaMome will enable earlier clinical interventions, change the standard of care for at-risk patients and increase the potential for healthcare equity.

Maternal911 - Ithaca, Michigan
​​Maternal 911’s Safety Program is an online education course for any healthcare professional that is working with pregnant, laboring or postpartum women. This program provides evidence-based education to ensure safe, quality care is provided to every woman, all of the time, allowing women to feel confident with their healthcare team.

NUA Surgical - Galway, Ireland
A consequence of the global obesity epidemic is that many of the 29 million Caesarean sections (C-sections) performed each year face a major challenge in that exposure of the uterus is obstructed by excess abdominal tissue. This often leads to longer surgeries with a higher rate of infant and maternal complications. NUA Surgical has developed the SteriCISION™ C-Section Retractor, a device ergonomically designed for the obstetrician and their assistant, allowing hands-free unobstructed access to the uterus, delivering safer outcomes for mother and baby.

STRE.ME - Fort Wayne, Indiana
STRE.ME is an app-based implicit bias recognition and management platform that helps healthcare leaders recognize and reduce the effects of implicit biases on patient care and communication leading to improved patient satisfaction scores and hospital reimbursements. Their platform helps healthcare providers and students learn about their own implicit associations, how to use tools to manage biases and apply daily accountability so they can own their decisions to improve outcomes.

Following the innovation competition, up to five finalists will participate in a two-month virtual accelerator where they will continue to build and test their solutions with leaders from Parkview Health and MATTER. On December 15, 2021, finalist teams will present their final solutions to a community of healthcare professionals, Parkview leaders and outside investors to pitch for potential pilot opportunities and funding. All teams who participate in the final pitch day will receive a one-year global membership at MATTER.

Register to hear more from each of these companies on September 15, 2021.

About Parkview Health

Parkview Health is a not-for-profit, community-based health system serving a northeast Indiana and northwest Ohio population of more than 895,000. With more than 13,000 employees, Parkview is the region’s largest employer. Parkview Health includes 10 hospitals and an extensive network of primary care and specialty care physicians. Parkview has been named one of America’s Best Large Employers by Forbes magazine and has been designated a Magnet® health system for nursing excellence.


At MATTER, we believe collaboration is the best way to improve healthcare. The MATTER collaborative includes more than 200 cutting-edge startups from around the world, working together with dozens of hospitals and health systems, universities and industry-leading companies to build the future of healthcare. Together we are accelerating innovation, advancing care and improving lives. For more information, visit and follow @MATTERhealth.