insights
What is brand essence — and why does it matter for startups?
A conversation with Public Communications Inc.
This post was originally published on March 10, 2020 and updated on April 26, 2021.
Each day in the life of an entrepreneur is filled with competing questions.
Do we need to hire more people? Who’s going to buy our product? How long is our runway?
Because so many of those questions seem to demand an immediate answer, it’s easy to save the ones…
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